Driving Engagement Through UI-UX Redesign: How SGA Marketing Transformed Content Delivery with a New Website
Need a sleek, modern website that enhances engagement? We elevated SGA Marketing's digital presence with a dynamic UI-UX redesign, creating a sleek, modern website tailored for seamless content delivery. Leveraging WordPress and Divi, this transformation enhances user engagement and empowers SGA Marketing to efficiently manage high volumes of content, setting a new standard in digital experience for the marketing and communications industry.
Services We Provided — UI/UX Design, WordPress Development, Website Redesign
Client
SGA Marketing
My Role
UI/UX Design · WordPress & Divi Development · Performance Optimization
Key Outcome
35% increase in page views. 22% reduction in bounce rate. 30% increase in blog time-on-page.
About SGA Marketing
SGA Marketing, a strategic communications agency focused on public health, environmental initiatives, and community outreach, needed a major overhaul of their website to reflect their growing portfolio and engage their audience more effectively. The existing website struggled with outdated UI/UX design, which negatively impacted user engagement and content discoverability, especially for the large volume of blog posts and resources they regularly publish.
Recognizing the importance of a professional, user-friendly web presence, SGA Marketing partnered with us to develop a solution using WordPress and the Divi Page Builder. Our goal was to improve usability, performance, and aesthetics, ensuring that their digital platform aligned with the agency's mission and ambitions.
The Challenge
- Outdated UI/UX: a dated interface made it hard for visitors to navigate and engage with content.
- Content sprawl: a large, growing volume of blog posts with no intuitive organization.
- Weak visual presentation of the agency's professionalism.
- Poor mobile optimization, driving high mobile bounce rates.
The Solution
- Modern UI/UX redesign with a clean, minimal layout, optimized menus, and clear calls-to-action.
- Category-based blog structure with filters and search to make years of content discoverable.
- Mobile-first responsive design to fix the bounce-rate problem at the source.
- Performance optimization — image compression and built-in performance tooling — for faster loads.
- Backend customization on WordPress + Divi so the SGA team could manage content independently, without developer involvement.
Results
- 35% increase in page views in the first month post-launch.
- 22% reduction in bounce rate, most notably among mobile visitors.
- 30% increase in time-on-page for blog content.
- Positive stakeholder feedback on the site's professionalism and usability.
- SGA's team gained the ability to publish and organize content independently going forward.
Final Thoughts
This project underscores the importance of user-friendly design and robust content management for organizations like SGA Marketing, where public engagement is essential. By leveraging WordPress and Divi, we provided a scalable and easily manageable solution that will continue to support their growth and outreach efforts.
If your website faces similar challenges, we're here to help. Contact us today to explore how a custom web solution can transform your digital presence and drive meaningful engagement.
Start a Project
Planning something similar?
Let's talk about your goals and how we can turn them into a scalable, production-ready system.